# Case Study: Rationalization in Luxury

A three-year, Steering-level programme across more than 50 Maisons — rationalizing the global application landscape to enable post-M&A integration and cross-Maison value, while preserving the heritage and identity of each house.

Enterprise architecture, rationalization & technology value creation · Stewarded by The Integral Management Society / IMSV.org

Richemont is not a conventional multinational. It is a constellation of more than 50 Maisons, legal entities, regional structures, manufacturing environments and retail networks, many with their own history, operating logic and — in some cases — centuries of accumulated organizational DNA. Over the years the Group’s balance between centralization and decentralization had shifted repeatedly, and each Maison had grown its own ecosystem of applications, local workflows and technology decisions.

The engagement began without the foundations most groups assume already exist: there was no Group-wide enterprise-architecture management system, and no consolidated multi-entity application inventory. Even the basic question — what counts as “an application”? — had to be defined before anything could be counted.

When discovery ran across every region, country and entity, an early finding was significant: the degree of duplication by capability was roughly three times higher than expected . That duplication was not always inefficiency. Much of it reflected genuine differences in customer expectations, local regulation, regional business models and Maison identity. This framed the central question of the programme:

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Source publication: https://jubap.eu/1654-2/

RELATIONSHIPS
Case Study: Rationalization in Luxury → Poda segura de búsqueda
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Case Study: Rationalization in Luxury → Retiro de aplicaciones
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Case Study: Rationalization in Luxury → Observabilidad del proceso
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Case Study: Rationalization in Luxury → Reglas con dueño y versión
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Case Study: Rationalization in Luxury → Capacidad reutilizable
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Case Study: Rationalization in Luxury → Incertidumbre crítica
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Case Study: Rationalization in Luxury → Suficiencia para una decisión
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Case Study: Rationalization in Luxury → Federación de capacidades
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Case Study: Rationalization in Luxury → Elección de plataforma
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Case Study: Rationalization in Luxury → Decisión de arquitectura
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Case Study: Rationalization in Luxury → Evidencia de contribución
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Case Study: Rationalization in Luxury → Atribución organizativa
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Case Study: Rationalization in Luxury → Racionalización de sistemas en lujo
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Phylons dynamic combinations → Case Study: Rationalization in Luxury
analogy only. The distinction between safe pruning and heuristic ranking clarifies why application retirement requires its own evidence.
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Tegrity.AI → Case Study: Rationalization in Luxury
candidate transfer. Portfolio confidence should preserve unresolved critical dependencies rather than average them away across units.
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Attribution Gap Measurement Protocol → Case Study: Rationalization in Luxury
candidate transfer. An anti-circularity design would separate evidence of technical contribution from evidence of organizational recognition.
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Event Intelligence → Case Study: Rationalization in Luxury
candidate transfer. The event-intelligence proposal suggests a lightweight capability-librarian role for making reuse visible across a portfolio.
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Japan Enterprise Architecture Function → Case Study: Rationalization in Luxury
documented use. The Japan case details a local discovery–repository–governance sequence within the broader architecture programme.
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Supply Chain Rationalization & Process Mining → Case Study: Rationalization in Luxury
documented use. In the supply-chain case, process traces were interpreted as evidence for architecture decisions rather than treated as a complete portfolio answer.
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Case Study: Luxury Group HR Information System Rationalization & Smart Scheduling capabilities deployment → Case Study: Rationalization in Luxury
documented use. The workforce case documents a capability baseline and platform-choice framework before the transition to scaled delivery.
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THE DIAMOND INSIDE FRAMEWORK → Case Study: Rationalization in Luxury
editorial comparison. For a complementary reading, see [Rationalization across a decentralized luxury group](https://jubap.eu/1654-2/).
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HR & Processess Rationalization → Case Study: Rationalization in Luxury
editorial comparison. For a complementary reading, see [The luxury-group rationalization case](https://jubap.eu/1654-2/).
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Case Study: Rationalization in Luxury → Southeast Asia Shadow IT and Lakehouse model Rationalization
editorial comparison. For a complementary reading, see [Southeast Asia: discovering the regional shadow portfolio](https://jubap.eu/southeast-asia-shadow-it-and-lakehouse-model-rationalization/).
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Case Study: Rationalization in Luxury → Japan Enterprise Architecture Function
editorial comparison. For a complementary reading, see [Japan: building horizontal architecture governance](https://jubap.eu/japan-enterprise-architecture-function/).
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Case Study: Rationalization in Luxury → Watchmaking Manufacturing Rationalization
editorial comparison. For a complementary reading, see [Manufacturing capability federation](https://jubap.eu/1557-2/).
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Case Study: Rationalization in Luxury → When You Have to Decide Before You Can Discover
editorial comparison. For a complementary reading, see [Deciding before the architecture is fully known](https://tegrity.ai/when-you-have-to-decide-before-you-can-discover/).
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El diamante tecnológico puede estar funcionando dentro de la empresa y seguir invisible → Case Study: Rationalization in Luxury
puente de lectura. El diálogo sobre capacidades ya usadas dentro de las Maisons aporta una lectura del caso de racionalización: descubrir una solución probada y estudiar sus condiciones de reutilización.
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